Sweat & Phthalates.

Sofia, Bulgaria.

September 12^th, 2014.

A crowd, composed mainly of bored Sofia residents and kids that aren’t yet at school, was summoned to the inauguration of the newest shopping centre in the city. Since the new wave of mall-developments this inauguration marks the number ten of those centres and the number eleven shall open its doors later on this year.

Inside, the hot, damp air carried the smell of fresh new plastics and not so fresh sweat from the novelty lovers who decided to go window shopping at a place where there aren’t many shops or windows.

Ironically, the novelty was limited only to a new arrangement of the same old stores the city residents could find at any other of the already existent nine shopping centres and possibly, also at the future number eleven.